A handy guide to our product icons

Making it easy to shop your values

Ecoture is built on the understanding that our consumption of fashion shouldn't be at the cost of the planet or its human and animal occupants. Many ethical brands focus on one or two of these aspects, but we believe that all three are key to a happier, healthier, fairer and more sustainable world.

Before bringing a brand into the Ecoture family, we undertake extensive research into its eco and ethical credentials, and only when we're satisfied that these measure up, do we lay out the welcome mat.

Then, to make shopping your personal values easier, we use icons on each product on the site to help you quickly identify which values box(es) each ticks. Currently, our icons cover: