The term sustainable fashion refers to clothing, shoes and accessories that are manufactured, marketed and used in the most sustainable manner possible, taking into account both environmental and socio-economic aspects.
In practice, this implies continuous work to improve all stages of a product’s lifecycle, from design, raw material production, manufacturing, transport, storage, marketing and final sale, to use, reuse, repair, remake and recycling of the product and its components.
From an environmental perspective, the aim should be to minimise any undesirable environmental effect of the product’s lifecycle by (i) ensuring efficient and careful use of natural resources, (ii) selecting renewable energy sources at every stage, and (iii) maximising repair, remake, reuse and recycling of the product and its components.
From a socio-economic perspective, all stakeholders should work to improve present working conditions for workers on the field, in the factories, transportation chain, and stores, by aligning with good ethics, best practice and international codes of conduct.
In addition, fashion companies should contribute to encouraging more sustainable consumption patterns, caring and washing practices, and overall attitudes to fashion.