MUD Jeans is one of the pioneers of the ethical and sustainable fashion revolution. Recognising the impact that fast fashion has on the environment and its factory workers inspired company CEO Bert van Sont to look for a better way.
In 2013 MUD introduced its innovative Lease-a-Jean program, offering customers the opportunity to use and return their jeans, after which they are either up-cycled or cut, shred, spun, dyed and woven into new cloth for new jeans (and shirts, and bags, and ...) By doing so, water consumption is reduced, and pesticides and landfill are eliminated from the process.
MUD is highly selective about its manufacturing facilities, and only works with partners who guarantee transparency, safe working conditions and fair wages. All of MUD’s cotton mills are either BCI (Better Cotton Initiative) or GOTS (Global Organic Textile Standard) certified. The company's efforts have been recognised with a number of awards, including a Sustainability Leadership Award and a PETA Vegan Award. MUD is also a member of the B Corp community and has a 'Great' rating from trusted ethical ratings platform Good on You.