HARA

AU | Intimates

HARA, meaning 'green' in Hindi, is an Australian label designed for you and our earth collectively. By consciously creating pieces that are soft and beautiful, with sustainable and ethical practices at its core, HARA strives from seed to store to empower lives and rejuvenate the planet. 

Founder Allie Cameron ensures that only organic, sustainably-grown and harvested bamboo is used to produce the high-quality fabrics that are a feature of the HARA range. All HARA garments are then dyed naturally, using the leaves of different plants, ensuring no toxic chemicals close to the skin, and no toxic runoff to damage the environment.

HARA has teamed up with the Environmental Justice Foundation to support its environmental projects, particularly those concerned with pesticides and chemicals in the production of cotton.

Consciously created underwear for you and our earth collectively






Materials: Kowtow

Organic cotton is grown using methods and materials that have a low impact on the environment. It is grown without the use of toxic and persistent pesticides and synthetic fertilizers, and the use of genetically-engineered seed is prohibited.

Fairtrade certification

All Kowtow cotton is certified by Fairtrade Labelling Organisations International (FLO). Fairtrade empowers farmers to negotiate with buyers to secure better prices for their cotton. Every season, certified farmer groups receive a premium to be spent on community projects such as medical costs, irrigation schemes to conserve rainwater, books and clothes for school children, farmer education, training and upgrades.

Kowtow's cotton is organically farmed and free from genetically modified seeds to benefit the soil, cotton and farmers. Crops are rain-fed and hand-picked. Organic farming is achieved through companion planting, crop rotations and on-site green waste composting to eliminate the use of chemicals harmful to farmers and their families. Cotton is a sustainable, recyclable and biodegradable fiber.

Sustainable trims

Kowtow only uses sustainably sourced trims. The label's buttons are made in Italy from recycled hemp. Its denim tacks and sliders are nickel-free and made in a SA8000-certified factory in Germany. They are tested by OEKO-TEX for harmful substances and come under the Eco-Management and Audit Scheme (EMAS) and ISO 14000 environmental management standard.

GOTS-approved printing, dyeing & washing

Kowtow's prints and fabrics use Global Organic Textile Standard (GOTS) approved inks and dyes, which are free from chlorine bleach, toxic heavy metals, formaldehyde and aromatic solvents. The brand only uses GOTS-approved washes for its garments, from lightweight jersey to denim. GOTS ensures sustainable use and treatment of water used in these processes.