Consciously created underwear for you & our EArth collectively
HARA the Label
HARA, meaning 'green' in Hindi, is an Australian clothing label designed for you and our earth collectively, consciously creating pieces that are soft and beautiful, with sustainable and ethical practices at its core.
Using organic bamboo fabrics and natural dyes, HARA produces colourful and fun women's underwear styles that not only look and feel great, but do so with minimal environmental impact.
HARA has partnered with the Environmental Justice Foundation to support its environmental projects, particularly around the use of pesticides and chemicals in the production of cotton. The label has a Great rating from trusted ethical ratings platform Good on You.