HARA, meaning 'green' in Hindi, is an Australian label designed for you and our earth collectively. By consciously creating pieces that are soft and beautiful, with sustainable and ethical practices at its core, HARA strives from seed to store to empower lives and rejuvenate the planet.
Founder Allie Cameron ensures that only organic, sustainably-grown and harvested bamboo is used to produce the high-quality fabrics that are a feature of the HARA range. All HARA garments are then dyed naturally, using the leaves of different plants, ensuring no toxic chemicals close to the skin, and no toxic runoff to damage the environment.
HARA has teamed up with the Environmental Justice Foundation to support its environmental projects, particularly those concerned with pesticides and chemicals in the production of cotton.