GUNAS is an independent high-fashion label with a cause. Started in 2009 by designer and animal lover Sugandh G. Agrawal after she quit her corporate career as an industrial designer, the brand's mission is strong and clear: Animals are not meant to be a part of fashion.
Using artisan and small-scale ethical manufacturers GUNAS is committed to being a 100% vegan brand. That means no silk, no fur, no wool, no down feathers and no leather. Instead, GUNAS bags are made using a variety of fabrics, including coated canvases, nylons, eco-polyurethane, ultra-leather, ultra-suede and up-cycled polyester for linings. The brand does not use any PVC and, whenever possible, incorporates up-cycled fabrics and vintage materials into its collections. All hardware is lead and nickel free. The range is ethically made and guaranteed sweatshop-free.
In 2012 GUNAS was awarded the Ethical Fashion Award by the Ethical Fashion Forum. It was recognised by PETA as 'Best Handbag Brand' in 2014, and in 2015 Sugandh was recognised for her work by the Independent Handbag Designers Association. GUNAS has a 'Good' rating from trusted ethical ratings platform Good on You.