Fresh Therapies is based in Hampshire, UK. The founder, Nicola, who identifies herself as a wife, mother and grandmother, is a beauty therapist who branched out on her own after finding the ‘sales mindset’ of traditional salons to the detriment of relationship building. After much research when starting out, Nicola became convinced that offering natural and organic skincare was the only way to go. Unable to find a natural nail polish in order to perfect an almost chemical-free manicure, she decided to create her own. Her goal is now to continue developing natural products to offer a full hand care range.